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Natalia Samoilova

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LULA Japan

The little rehearsal.

This story is a children's fashion story about the quiet moment before a performance begins.

It explores a child's inner world through gestures, stillness, and imagination, where simple objects become part of a small

personal stage.

The central theme is anticipation and transformation-the delicate space between play and performance, innocence and self-expression.

It is about how childhood can feel both tender and deeply expressive.

The inspiration came from the atmosphere of rehearsal rooms, music lessons, and the poetic seriousness children bring to

play.

It was also inspired by minimal theatrical spaces, soft discipline, and the beauty of small, emotionally charged moments before something begins.

Art direction, Photography, Style by Natalia Samoilova.
Modeling by Vasilisa.

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